Raas

About: Raas in Lewes is a restaurant located in a historic Queen Anne Victorian, offering an Indian dining experience that celebrates both food and culture. The name "Raas" reflects this concept, drawing inspiration from both a traditional Indian folk dance and the medicinal aspects of Indian cuisine. It aims to continue the building's rich history by adding a new chapter focused on culinary celebration.

My Responsibilities: In my role at Raas, I oversaw digital marketing initiatives, which included website updates and social media strategy, to enhance brand visibility and customer engagement. I also managed project workflows, ensuring seamless execution of marketing campaigns and business development efforts.

Key Links: Website 

Website Launch

Project Description: The project focused on launching a comprehensive website for Raas in Lewes, DE, with the primary goal of not only showcasing the restaurant's offerings but also educating the local community about the rich history and medicinal benefits of Indian cuisine. The website aimed to be a central hub for information, reservations, and online engagement, fostering a deeper connection between Raas and its patrons.

Core Competencies: Digital Marketing Strategy: Developing and implementing a cohesive online strategy to increase brand awareness and drive traffic.

  1. Content Creation: Crafting engaging and informative content, including menu descriptions, blog posts about Indian culinary traditions, and historical narratives of the Raas building.

  2. Website Development & Design: Overseeing the creation of a user-friendly and visually appealing website, optimized for search engines and mobile devices.

  3. Project Management: Coordinating with designers, developers, and content creators to ensure timely project completion.

  4. Community Engagement: Strategizing ways to utilize the website to interact with and educate the Lewes community about Indian food.

Tools Used: Google Analytics, Google Search Console, SEO tools (SEMRush, ChatGPT) Content Management Systems (Squarespace)

Social Media Activation

Project Description: The social media launch focused on establishing a dynamic online presence for Raas and its chef, aiming to boost brand recognition and cultivate a strong community. By showcasing the restaurant's distinctive culinary offerings, the chef's expertise, and the immersive dining experience, the project sought to educate audiences about Indian cuisine and culture. Consistent brand messaging, compelling content creation, and active engagement with followers were central to this initiative. Ultimately, the project aimed to drive customer engagement and foster a deeper connection with the Raas brand.

Core Competencies: Social Media Marketing, Content Creation (including video and image creation), Community Management, Brand Awareness, Digital Advertising, Local SEO, Customer Service, Project Management

Tools Used: Social media platforms (e.g., Facebook, Instagram,, Yelp), Social media management tools (Buffer), Graphic design tools, Video editing software, Local SEO tools, Reputation management software.

Analytics: Organic Digital Growth (12 months): 1,200 Facebook Likes, 488 Instagram Followers, 6.7% average monthly engagement (organic) rate on Facebook, Developed a web series (Conversations with GG) with lead to 100+ views per video.

Chef GG

"As we were renovating the Victorian, we began looking for someone to develop our digital presence. A member of our investor team recommended Vikash based on previous work. The amount of strategy and ideas that he brought to the table has been excellent. The voice that he used to talk to the customer on our social platforms is simple. He doesn’t over think the posts and has one goal: To Engage. I love it when our guests come into the restaurant and ask something based on pictures that Vik has posted. He continues to manage our website and social channels and I’m excited to see what he does in the new year. “