Helios Electric
About: Helios Electric provides full-service electrical engineering, construction, and design for high, medium, and low voltage power systems. With over 30 years of experience in industrial, utility, and mission-critical systems, we deliver tailored solutions to meet complex needs throughout all project phases.
My Role: My role as their digital lead encompasses building and maintaining their website, optimizing their blog for search engines and engagement, and producing compelling social media content to showcase their expertise, build brand awareness, and drive business growth.
Helios Electric Website Development & Maintenance
Summary: This project encompasses the design, development, launch, and ongoing maintenance of the Helios Electric website. The primary goal is to create a professional and informative online presence that effectively communicates Helios Electric's expertise in electrical engineering, construction, and design, ultimately driving leads and supporting business growth. This includes ensuring the website is user-friendly, mobile-responsive, SEO-optimized, and reflects the company's brand identity.
Project Phases
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Project Description: Initial meetings with Helios Electric to understand their business objectives, target audience, brand guidelines, and desired website functionality. Defining project scope, timeline, and budget.
Core Competencies: Project Management, Client Communication, Requirements Gathering, Strategic Planning
Tools Used: Meeting platforms (e.g., Google Meet), Project management software (e.g., Google Sheets)
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Project Description: Creating website mockups and wireframes, developing the website structure and content within Squarespace, integrating necessary plugins and functionalities (e.g., contact forms, SEO tools), and ensuring mobile responsiveness.
Core Competencies: Web Design, Web Development, UX/UI Design, Content Creation, SEO, Squarespace Expertise
Tools Used: Squarespace, Design software (e.g., Figma, Adobe XD), SEO tools (e.g., SEMrush, Ahrefs), Image optimization tools
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Project Description: Developing and populating website content, including homepage copy, service descriptions, project portfolios, about us information, and contact details. Optimizing content for search engines and readability.
Core Competencies: Content Writing, SEO, Content Marketing, Editing, Proofreading
Tools Used: Content management systems (CMS) within Squarespace, SEO writing tools
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Project Description: Thoroughly testing the website across different browsers and devices, ensuring functionality and user experience. Deploying the website to the live domain.
Core Competencies: Quality Assurance, Web Testing, Project Management
Tools Used: Browser developer tools, Website testing platforms
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Project Description: Ongoing website maintenance, including content updates, security patches, software updates, performance monitoring, and SEO optimization. Analyzing website analytics and making necessary adjustments.
Core Competencies: Web Maintenance, SEO, Analytics, Content Management, Project Management
Tools Used: Squarespace, Google Analytics, Google Search Console, SEO tools, Performance monitoring tools
Helios Electric LinkedIn Content Creation
Project Summary: This project focuses on developing and publishing engaging LinkedIn content for Helios Electric. The goal is to establish Helios Electric as a thought leader in the electrical contracting industry, build brand awareness, generate leads, drive traffic to the website, and foster connections with potential clients, partners, and industry professionals.
Core Competencies: Content Strategy & Creation | Social Media Marketing & Management | Community Engagement | Data Analysis & Reporting | Visual Communication | Industry Knowledge
Tools Used: Canva, ChatGPT, Fliki, LinkedIn, Buffer