Better than Mom’s (BTM) Laundry

About: BTM Laundry is a laundry service offering self-service laundromats, pickup and delivery, and high-quality cleaning solutions for businesses throughout New Jersey.

My Responsibilities: I oversee digital marketing initiatives, including website updates and social media strategy, to enhance brand visibility and customer engagement. Additionally, I manage project workflows, ensuring seamless execution of marketing campaigns and business development efforts.

Key Links: Website | Facebook

Website Updates

Project Description: Enhance the website to improve user experience (UX), increase local awareness, and optimize search engine optimization (SEO).

Core Competencies: UX Design, SEO, Web Development, Content Creation, Local SEO, Project Management

Tools Used: Google Analytics, Google Search Console, SEO tools (SEMRush, ChatGPT) Content Management Systems (Umbraco), UX design tools (Canva)

Analytics: Organic traffic increased by 10% month-over-month following website redesign and SEO implementation. | Website traffic from Hudson County increased by 20% after implementing local SEO strategies.

Social Media Launch & Promotion of Laundromat Services.

Project Description: Launch and manage social media presence for new laundromat locations, while also using social media to raise broader awareness of the laundromat chain and its full range of services (e.g., wash & fold, dry cleaning, alterations, pickup/delivery). This includes building brand awareness, driving traffic to both physical locations and the website, and fostering customer engagement.

Core Competencies: Social Media Marketing, Content Creation (including video and image creation), Community Management, Brand Awareness, Digital Advertising, Local SEO, Customer Service, Project Management

Tools Used: Social media platforms (e.g., Facebook, Instagram, TikTok, Yelp), Social media management tools (Buffer), Graphic design tools (Canva), Video editing software, Local SEO tools, Reputation management software.

Production of Marketing Flyers

  • Design and produce marketing flyers.

  • Graphic Design, Marketing, Print Production, Content Writing, Project Management

  • Graphic design software (e.g., Adobe Canva), Print production software, Stock photo websitesa hobby into something more.

Market Research of Competition

Project Description: Conduct market research to analyze competitors.

Core Competencies: Market Research, Competitive Analysis, Data Analysis, Strategic Planning, Report Writing