About
Raas meaning celebration of food and culture, is an Indian fusion Pan Asian restaurant that arrived at the beaches of Lewes, DE in the summer of 2019. It was a 2-year endeavor by the team at Masala Hospitality Group to bring their vision to life at the historical Victorian House.
My Role:
As their digital marketing manager, I used various channels to engage 2-way communication which in combination with the real-life relationships built by the team at the restaurant we built a strong local and regional community both online and in real life.
Stats & Achievements
Organic Digital Growth (12 months)
1,200 Facebook Likes
488 Instagram Followers
580 Email Subscribers
6.7% average monthly engagement (organic) rate on Facebook
Developed a web series (Conversations with GG) with lead to 100+ views per video.
Maintained a 33% email open rate.
Launched e-gift cards & online ordering services.
Planned & managed a social campaign around a collaborative drink with local alcohol companies.
"As we were renovating the Victorian, we began looking for someone to develop our digital presence. A member of our investor team recommended Vikash based on previous work. The amount of strategy and ideas that he brought to the table has been excellent. The voice that he used to talk to the customer on our social platforms is simple. He doesn’t over think the posts and has one goal: To Engage. I love it when our guests come into the restaurant and ask something based on pictures that Vik has posted. He continues to manage our website and social channels and I’m excited to see what he does in the new year. “
- Chef GG; Executive Chef at Raas
Emails
Video Production
