Key links
Facebook | LinkedIn | YouTube | Instagram | Website
About
Project Management for Change provides project management discipline to nonprofits to accelerate the realization of positive social outcomes. They do this through pro bono support provided by professional project managers to address nonprofits’ most pressing world-changing initiatives.
My Role:
As their marketing & communications lead, I drove awareness, engagement, and donations through strategic storytelling leading up to their annual event. Craft compelling social media campaigns (organic and paid) that resonate with the organization's brand voice and mission. Collaborating closely with founders to develop powerful outbound messaging and personalized cold contacts to cultivate relationships and secure valuable partnerships and fundraising opportunities.
I spearheaded the complete re-development of their website from inception to launch. This project encompassed every facet of web development, allowing me to showcase my proficiency in SEO, UX/UI, and front & back end development through Squarespace. By assuming ownership of the entire process, I ensured a cohesive and optimized digital experience that aligned with the non profit’s vision.
SKILLS:
Creative & Social: Canva, Facebook, Instagram, LinkedIn
Video: Canva & YouTube
Data Analysis: Google Analytics, Meta Business, LinkedIn Campaign Manager
Stats & Achievements
Organic Digital Growth (3 months)
LinkedIn: 792 Followers (70% growth) | Engagement: 800% growth
Facebook: 1,036 (35% growth)
Launched YouTube Page
Built 3 different campaigns to introduce PM4Change, What is PmDos, and getting signups for the event.
·Continuously monitored and analyzed landing page performance, implementing data-driven improvements based on audience feedback and analytics. Successfully integrated the landing page into broader digital campaigns, optimizing reach and conversion rates across email, social media, and online advertising channels.
